It is Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets.
TAITRA boasts a well-coordinated trade promotion and information network of over 1,300 trained specialists stationed throughout its Taipei headquarters, five local branch offices in Taoyuan, Hsinchu, Taichung, Tainan and Kaohsiung, and 63 overseas branch offices worldwide. Together with its sister organizations, Taiwan Trade Center (TTC) and Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.!
TAITRA's major functions include Market Development, Strategic Marketing, Trade Information Services, Exhibitions, Convention Services, Trade Education, and Taiwan Trade (an e-Trading Hub service).
Core Missions
- To assist Taiwanese businesses in developing international market.
- To collaborate closely with Taiwanese government in trade policy implementation.
- To provide business consultation service and connect international firms with Taiwanese partners.
- To assume the role of “Smart Integrator” - complement government policies, facilitate industry needs and develop new business opportunities around the world.
in addition, Taitra Services also includes:
- Global Marketing
- Taiwan Industry Enhancement Project
- Promoting the Service Sector
- Market Research and Publication
- Digital and E-commerce Marketing
- Gaining Trade Insights with Trade Data Analytics
- International Trade Institute
- Taiwan International Trade Shows
- Exhibition and Convention Venues
- External Relations
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